Columbia Law School Reunion Rebrand

Columbia Law School

Although Columbia Law School was founded in the 19th century, it didn’t need its reunion branding to feel that way. I rearranged the logo for a more cohesive and clear hierarchy that scales well to the various print and digital communications of the modern era. Also, after years of text-heavy design, I capitalized on Columbia's rich event photography to break up the content into more digestible pieces while infusing bright colors and smiling faces into the materials.

Since each reunion hosts alumni from anywhere from five years out of school to 70 years, marketing materials  and event collateral spanned both digital and print materials.

Art direction: Patti Look
Photography: Columbia University
Printer: Columbia University

Copyright 2022 Patricia Look