Lighting up campaigns

Client

Liberty Cannabis

Studio

Humankind Studio

My role

Art direction

Branding

Campaigns

Motion graphics

Social media

In order to create more visually consistent and on-brand messaging, Liberty Cannabis incorporated key art into its marketing plan for external communications, in-store marketing, and social media. Between evergreen assets and monthly campaigns, my team successfully made assets look uniquely Liberty and still relate to cannabis and the seasonal concept. Combining texture, motion graphics, and, where possible, fun old-school stickers, we infused new flavor to help grow brand recognition.