Uplifting emails to celebrate movement and health
Client
Daily Burn
Studio
In-house
My role
Email template design
Email design
Branding
Motion graphics
Photo editing
Project management
Daily Burn was originally a subscription-based fitness video platform that grew with new apps like Yoga Workouts by Daily Burn and Running by Daily Burn. Because of that, I needed to revisit the core system’s email templates and also expand them to be easily adapted for each product’s branding.
Since Daily Burn is used on the internet and mobile apps, I designed for desktop and mobile devices equally. I also prioritized needing HTML live text for accessibility and took advantage of personalization capabilities to increase open rates and encourage user retention.
Cheer leaders
From the start, I wanted these emails to be encouraging. Fitness and sticking to a regular exercise routine can be daunting. I wanted the tone to match how proud we are as a community of each member’s achievements.
Maximizing reusables
Due to the number of emails involved, I worked with our developer to create snippets and partials to help reduce the amount of unique code needed. For example, for the yoga series, we developed a flexible system by thinking about the basic shapes needed to create backgrounds and how they can be adapted to the content.
Social shareables
The Daily Burn community loves to share their accomplishments and joy. To boost this activity, I introduced shareable content in triggered emails, like these from the running app. Starting with 5 workouts completed, I created custom illustrations that display within the email, and is also downloadable at a higher resolution for social.
Spirited campaigns
All of the regular core Daily Burn trainers are well loved, so it’s a fun opportunity to use their likeness in special occasion campaigns like the 12 Days of Fitness. Keying off colder winter weather at the end of the year, I designed and animated snow globe environments for them to live within from video footage. While still using the core email template, the colors and image were updated to create a new theme.
